Philips
This $500million giant manufactures x-ray, ultrasound, MRI, tomography, patient monitoring, radiation oncology systems and resuscitation products for sale around the world.
Challenge
Philips sought to jumpstart its supplies business with the introduction of a new line of pulse oximetry products including new technology and a new line of disposable and reusable sensors. This required in-depth market research, aggressive product positioning and a comprehensive sales process.
Solution
NetGAIN conducted a thorough assessment of the pulse oximetry market place and existing competitors, providing a market analysis report and then provided input on product and price for Philips’ new oximetry products. NetGAIN developed a sales training curriculum including point-of-sale message and tools. NetGAIN then conducted hands-on training sessions for Philips 120-man domestic and international sales force at its annual worldwide sales meeting.
Results
- Optimal positioning of products vis a vis competition
- On time introduction and sales training for three new supplies products
- Assimilation of products into worldwide sales force with point-of-sale tools and training.
Comments
“NetGAIN’s research enabled us to gain optimal market positioning and their training was top notch and completed on time.”
— John Hoyt, Marketing Director